Okay Geek Farm
What do you know? Young people Love to pirate!
Ricardo Trejo
Photo by carolyn.will
Or so UK Music says. Who's UK Music? They watch out for the interests of all involved in the music business. So it's no surprise that they want to get to the bottom of who exactly isn't paying up for the music they provide. A recent online survey by the University Of Hertfordshire, for UK Music, was held in spring of this year, and more than 1,800 young people throughout the UK participated. What did the results show
*Music remains the most valued form of entertainment
*Young people have an inherent sense of what copyright is, but choose to ignore it – the vast majority of respondents knew that sharing copyrighted content is not legal, yet continue to do so
*87% said that copying between devices is important to them
*86% of respondents have copied a CD for a friend; 75% have sent music by email, Bluetooth, Skype or MSN; 57% have copied a friend's entire music collection; 39% have downloaded music from an online storage site; and 38% have ripped a TV, radio or internet stream.
*The computer is the main entertainment hub – 68% of respondents use it every day to listen to music
*Ownership of music is hugely important – both online and offline
*Popularity of P2P remains unchanged since 2008 – 61% said they download music using P2P networks or torrent trackers. Of this group, 83% are doing so on a weekly or daily basis
*There is real interest for new licensed services. 85% of P2P downloaders said they would be interested in paying for an unlimited all-you-can-eat MP3 download service
So what does this all mean? It means that young adults are complicated when it comes to music. I know that I, myself, would love to have a service where I could have unlimited downloads for a small fee. And maybe such place exists now, but I haven't become aware of it. Spotify is a great step forward, but its one downside is the fact that you're still streaming music. If it can be added to your portable device then that's what we're talking about. But of course that would mean owning it, and that would mean paying for it. It's a big mess, but the music industry has to decide what its course of action is going to be, and soon. Everyday that passes millions of pirates around the world are downloading music for free. It's time for a change. A welcomed change with that input of the users themselves.
[Via UK Music]
