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Tuesday
Sep212010
Brandon DavenportGoogle launches "Watch this space" - Better ads are coming (hopefully)
Google launches "Watch this space" - Better ads are coming (hopefully)
Google says “Display ads are big. They’re gonna be huge!”, oh great — From what we can tell, Google is going to re-fresh their core business model (advertising) for the first time, in a long time. Here at T3ch H3lp, we stopped using Google Adsense because of a few reasons: First, the ads we’re butt ugly, and had little or no relevancy to what you guys liked, and secondly — they had to be too big and too many for us to make any money.
Here’s the thing — Google is planning to re-vamp their most popular company branch, but their not focusing on the publisher side, they seem to be focusing on the advertiser and corporate side. They pitch it as if they are giving publishers a fresh new foundation to use — but in reality their going to allow advertisers to make more crazy, flashy ads.
Is this good for advertisers? Definitely yes, but is it good for publishers? Not any more than it is now, and by the looks of what they outline on their promo page, they aren’t focusing on the publisher. In the end, this will probably allow advertisers to have better made and better performing ads, but it looks like publishers will still have the same ol’ shtuff. Time will tell.
Un-needed update: Most users are pissed and are now installing “huge” ad-blockers
References (2)
Watch this Space
WTS Video
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