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Is the iPad the future of Printed Media?
Ricardo Trejo
Will the iPad be the unavoidable future of print media? DigitalTrends asked that question in a thought provoking article in which they have paper magazines looking to Apple’s new shiny toy to move readership away from blogs and back onto their own editorials and journalism.
There’s a battle ensuing right now - between copy and paste formatted blogs, and the actual journalists who go out and get the original stories. One that caught my eye in particular was the story of Ian Shapira, a Washington Post editor, and his run in with Gawker. Like that account, the average reader doesn’t usually care where the news comes from, but rather only is concerned on where they can get a one-stop-shop site for everything that THEY care about. Magazines and other various publications want those readers back, and why wouldn’t they - they’re the ones who go out and actually get the story to begin with! So with the introduction of the iPad and its new sleek design and ability to make beautiful splash layouts, printed media is hoping that Apple can be their savior.
Sports Illustrated, Wired, and VIV Mag are just some of the few beginning publications who are welcoming the transition from paper to digital. Which if the iPad thoroughly brings in new adopters, we may see a full switch to digital media one day. Imagine all the money that would be saved from mass production of paper magazines, not to mention the positive effect it would have on the environment.
[Photo by DigitalTrends]
