Planet of the Apps - Documentary on the Rise of Phone Applications
I've got an iPhone, you've got an iPhone, we all have iPhones - and with that iPhone is the App store. Oh, the beautiful app store - you can browse that thing all day. I have apps for ESPN sports scores, AOL Radio, Skype, Flickr, a flashlight, and even a level to hang stuff with; my iPhone can be likened to Batman's utility belt. And I'm sure your's is the same way. But who's making these apps, and are they raking in any dough from them? CNBC is going to ask that question, as well go into how this new "business" came about.
Check out the press release.
On Thursday, January 7th at 10PM ET/PT, CNBC presents "Planet of the Apps: A Hand-Held Revolution!," a CNBC original reported by CNBC’s Scott Wapner that goes inside the apps gold rush. CNBC introduces viewers to some of the creators who are designing applications and striking it rich and explains just how the big business of apps really works.
The one-hour program looks at how the launch of the Apple iPhone in June of 2007 gave birth to a revolution in mobile technology— an apps explosion. As the popularity of apps continues to soar and users view them as an essential tool for everyday life, Apple has opened the door for outside developers to create new apps and a new breed of entrepreneurs allowing anyone from an engineer to a Hollywood star to an everyday person to become an app developer.
-CNBC Press Release
Be sure to tune in since I'm sure it'll be an interesting look into the lives of these App Developers - most of them doing this as a hobby on the side.