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    Thursday
    Sep022010

    Apple TV - HD TV show rentals cost the same as SD rentals?

    Yesterday, Apple announced the new Apple TV and they seemed to be really pushing 3 major things — price, form factor and TV show rentals. They announced (amazing) 99 cent TV show rentals and the truly compelling part is they are in HD. Here is the weird part — on the Apple TV tech specs page, Apple lists the prices for content at the very bottom. HD TV show rentals are indeed 99 cents, but SD TV show rentals are also 99 cents.

     

    Who is going to rent SD TV shows?

    If HD TV show rentals cost 99 cents, why the heck would anyone rent an SD TV show? — I’ll tell you who, people with crappy internet connections. That’s the only reason why SD and HD content exists on the Apple TV. Why I am a bit frustrated is why charge people the same, if they can’t consume the HD content due to bandwidth restrictions? I mean, it’s nice they take a dollar off the price of SD movies, but I seriously think SD TV shows should be, at most, 79 cents.

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