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    Thursday
    Jan262012

    Netflix halts plans and will NOT be going into the game rental market

    Oh, Qwikster, how shortlived was your existence? Were you but a mere speck of dust in the stream of this infinite universe’s everflowing hourglass that you were concieved and then forgotten? Life has moved on without you and not a single tear was shed. Not even the wind carries your tattered remains because you were not properly realized, as you were just a silly idea born from the fantasies of a few men’s heads who wish they could bend reality to their will. However, they surely learned from their mistakes, and though you will not be missed Qwikster, your absurd identity will always be remembered. td;lr Netflix will not be renting games. 

    Engadget is reporting that during a conference call on Netflix’s Q4 earnings, it was made official the service will not be moving forward with a video game rental strategy:

    […] CEO Reed Hastings confirmed the company has “no plans” to offer videogames for rental, which had been announced as part of the later-retracted Qwikster spinoff.

    Well, that’s that then. Sure, it may have been more convenient to go with a single service to rent games and movies instead of having to subscribe to both Gamefly and Netflix, but at this point would it have even mattered? When the original plans were to split up Netflix into two separate beings customers would still have to pay multiple bills.

    I think the more wise plan would to simply offer Gamefly a deal and come under the Netflix name. That and get OnLive to partner up and offer their technology for streaming games to them too. One big monolopy of entertainment bliss, full of movies and games streamed directly to your TV. Oh, we can dream can’t we?

    References (2) Joystiq Engadget
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