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Thursday
May132010

New iPad Commercial goes out into the wild

This is one of the best commercials I have ever seen. Period. - If I don’t judge the iPad at all, like if I had never used it, this would be the point at which I say “I need to get one of these”. Again, I’m judging this as a commercial, I’m not letting the iPad weigh into my main point which is - Commercials need to do more than sell a product, start excitement, and capture interest. They need to contour themselves to fit multiple peoples points of view, and sell the experience, not the product. The cinimitography in this ad is spectacular and the voice over is moving. Add to favorites!

We also made - an Apple ad for the iPad, but this one is better.

References (2) Blake Ayers on Twitter TUAW
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