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Friday
Oct022009

Chilean PS3 ads show Gamer giving blood transfusion to a Nazi - Fake?

  

Check out these Chilean PlayStation 3 ads, which show a modern-day gamer giving a heart transplant to Joan of Arc and a blood transfusion to a Nazi. Yes, Sony has Godwin'd its own advertising.

Sony just informed Engadget today to say that "The Nazi PS3 ad is totally fake and was made without their approval" -- here's the statement from the executive president of BBDO Chile, which made the ads:

This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.

Lets just keep it at Nazis, you've screwed up. Let's just stick with those creeptastic Japanese PS3 spots, okay?

 

[Via Engadget]

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