Books in the Age of the iPad - Defined by Content
The book industry feels like its dwindling in a gigantic growing digital age - which seems to be towering over the old-school publishing companies who rely on the public to walk to the book store, take the time to stand, pick out a book and take it home only to read it once and have it sit on a shelf. In this editorial, you will discover the changes that need to take place are not in the company's business models, or the devices and platforms we view them on - it's the content.