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PBS looks to cash in on never before seen Steve Jobs interview - 'One Last Thing'
Ricardo Trejo
I wrote the subject before thinking about it — I mean, isn’t PBS a non-profit? So I guess they wouldn’t be making any money off viewership of this historic interview, which may or may not be just some random quotes by Jobs on life - but hey… it’d give you a reason to actually donate some funds to the channel “supported by viweres like you”.
PBS revealed plans today via press release that they will be premiering an hour long special containing a never before aired interview with none other than Steve Jobs. The episode, which airs November 2nd at 10PM ET, will be a collection of interviews with a number of individuals familiar with Jobs and his work ethic, as well as troubles in managing people:
“ONE LAST THING takes an unflinching look at Jobs’s difficult, controlling disposition, and offers unique insights into what made him tick. While there has been near-universal agreement that Steve Jobs was a great innovator in business and technology, ONE LAST THING looks into why he was so great. What were the influences that shaped his character? What drove him from such humble beginnings to the heights of success?
Featuring interviews with, among others, Ronald Wayne, co-founder of Apple with Jobs and Steve Wozniak; Ross Perot, who invested in NeXT Computer when Jobs was running out of money; Walt Mossberg, principal technology columnist for The Wall Street Journal, who interviewed Jobs every year from 2003-2010; will.i.am, frontman and producer for The Black Eyed Peas, whose “I Gotta Feeling” currently ranks as the most downloaded iTunes song ever; Dean Hovey, designer of the original mouse for Apple; Robert Cringely, writer and host of the PBS series TRIUMPH OF THE NERDS: THE RISE OF ACCIDENTAL EMPIRES; Robert Palladino, calligraphy professor at Reed College, whose classes Jobs credited with inspiring his typography design for the Mac; and Bill Fernandez, who introduced Jobs and Wozniak in Sunnyvale, where the three hung out in his father’s garage and tinkered with electronics.
In a never-before-broadcast interview from 1994, Jobs expounds on his philosophy of life: “You tend to get told that the world is the way it is, but life can be much broader once you discover one simple fact; and that is that everything around you that you call life was made up by people no smarter than you … Once you learn that, you’ll never be the same again.”
In his many successful Apple product launches, Jobs developed his own catchphrase to tease his audiences. Appearing to reach the end of a presentation, he would then announce to the expectant crowd: “Oh — one more thing,” before unveiling his latest design achievement. This documentary exploration of the life of one of America’s most successful innovators and entrepreneurs pays homage to his famous presentational skills and his unique talents.”
No stone will go unturned apparently on every single moment of Steve Jobs’ life now that he’s left the living world.
