Okay Geek Farm
Study Claims That Consumers Want Amazon Branded Tablet
Daniel Carey 
A recent study issued by Retrevo claims that many consumers would favour an Amazon branded tablet should one arrive. According to the study, Retrevo found that many consumers are interested in cheaper tablet options, and if a viable alternative to Apple’s market dominating iPad were to come about, it could very well be a serious competitor.
The study, which was only performed with a group of 1,000 people, has turned out some very interesting results… if they are in fact trustworthy and reliable. According to Retrevo’s results, the largest barrier plaguing the tablet world is price. And that would make sense, after all, with most decent tablets starting at $400+ the main causality is the consumer.
According to the study the “most important factor” in buying a tablet is cost, as cited by 48% of respondents. Following on, 28% of respondents claimed that they’d prefer a larger / better display, and the final 20% would prefer easier text input methods.
Unsurprisingly, a colossal 79% of those surveyed claimed that they would consider purchasing a tablet device should it be priced at $250 or less. For a slight price bump of $50, 48% claimed that they would purchase a tablet for $300 or less; and lastly, 31% of consumers claimed that they would purchase a tablet for $400.
Whilst price statistics are all well and good, the survey becomes far more interesting when analysing manufacturer interest. According to Retrevo, 55% of consumers surveyed would “seriously consider” purchasing an Amazon branded tablet. Coming in second, it was revealed that 38% of respondents would consider purchasing either a Samsung or Dell branded tablet. Following up the bottom end of the pack are Motorola and Hewlett Packard at 31%, Research in Motion at 24% and lastly Barnes & Noble at 21%.
As a slight side note, I personally find it interesting that such a high number of respondents were interested in both Hewlett Packard and Research in Motion’s respective tablets. After all, in the eyes of the general consumer they haven’t exactly been flying off the shelves.
